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Wednesday, May 5, 2010

Good Marketing or Low Self Esteem ?

My video game playing is usually limited to whatever my young cousins happen to be playing at any given time.
Some games have interesting story lines between the actual game playing.
God of War would be a great concept for a movie.
Other games, like Hitman, Tomb Raider or Resident Evil, have even been made into watchable films.
Others, such as: Bloodrayne, Mortal Kombat and Max Payne, were a waste of celluloid.

To play a video game or not - that is up to the individual.
But since many of my young cousins enjoy playing such games in their down time, I often ask questions regarding the content of these games.
As long as I don't ask in the middle of an intense fighting sequence, my cousins seem more than happy to engage in a conversation about something they enjoy.

But one thing struck me as I watched them play.
For a medium dominated by those within Asian countries - many of the characters seem awfully un-Asian.
Was this by design or was it a telling sign of an inferiority complex among these Asian game designers.?

I read many Asian females mentioning that Asian women have short legs and longer torsos.
This caused Target (and other stores and designers) to create lines geared toward an Asian phenotype.
But judging by the images given to Asian women in video games - Asian women are a leggy bunch.
Besides in video games - when was the last time you saw an Asian girl with long legs and a huge rack?
With these hips, this character must be "Blasian".

Maybe these game designers were just creating their version of the 'Perfect Asian Woman".
One who had rounded eyes, longer legs and the full rack generally associated with Western cultures.
Even being given the name "Ada Wong" is no guarantee of having phenotypical features generally associated with Asian women.
Do many Asians really wish they were more "American"?

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