Some things should just die off.They become obsolete.
Are newspapers among these?
The problem isn't really the medium itself.
The model is flawed.
Why would Hearst, for example, publish a wholly different paper for every market?
Why not go the Gannet/USA Today route and publish a national paper?
Hearst could just add a local section to their national issue and cut back on staff, equipment and other overhead - while producing a product that could sustain itself at the lower cost.
IMO - As with many things, the medium isn't dead, just the business model.
No comments:
Post a Comment