Crash 'n burn video game phenomenon Grand Theft Auto IV made a killing at the North American cash register, ringing in more than $500 million in sales in its first week of release, with sales of $310 million opening day alone !!!
Publisher Take-Two Interactive Software, Inc. said Wednesday the game has surpassed all-time entertainment records for Day 1 and Week 1 sales by dollar value.
Released April 29, Grand Theft Auto IV sold six million units international for Xbox 360 and PlayStation 3, with 3.6 million selling opening day.
A video game can cost $60 compared to $12 for a movie ticket.
One of the game's producers estimated the cost of developing Grand Theft Auto IV was $100 million.
The latest instalment of the blockbuster Grand Theft series puts players in the role of 'Niko Bellic', who has left his native eastern Europe to escape his past.
Bellic seeks his fortune, along with cousin 'Roman', in fictional 'Liberty City' where the two find themselves slipping into the criminal underworld.
Rated M for Mature, the Grand Theft Auto franchise, developed by Rockstar Games, is seen as ground-breaking in the video game world for its fluid animation, movie-like stunts and violent action scenes.Take-Two, owner of Rockstar, has been subject to a US$2-billion hostile takeover bid from Electronic Arts since February...
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