What the Hef?

Yes, in addition to exposing his lifestyle to the masses with the wildly success-ful Girls Next Door (photo at left via starpulse.com),
Mr. Hefner has started marketing his image with a line of mens shoes.

See more at http://www.333footwear.com/333_hugh_navy.html
Hef's signature style was represented on both the Resort and Fall runways:

At left:

Hermes

Tuleh

Tuleh

Joanna Mastroianni

Roberto Cavalli Resort

Badgley Mischka Resort
Allegra Hicks Resort

Photography credits: Fall runway pictures courtesy nymag.com. Resort photos via style.com.

CC thinks Hef was onto something when he decided to host parties wearing a silk robe... though she would advocate swapping the slippers for stilettos!

Lounge in luxurious style or play hostess in these sumptuous kimonos, all available at net-a-porter.com.

Emilio Pucci Sundial georgette gown

Paul & Joe Grabuje silk dress

Matthew Williamson Kandi beaded kimono dress

Temperley London Starlight Evita silk kaftan

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The timing of this Hef Style phenomenon couldn't be better, since the lovely Anna Faris (lounging poolside in July's Vanity Fair) will soon be appearing in The House Bunny.

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So, will you be seeing this film or wearing a kimono anytime soon? CC hefinitely will!