Marvel Entertainment, Inc., SEGA® Europe Ltd and SEGA® of America, Inc. have expanded their relationship to include the rights to develop/distribute games inspired by Marvel's franchises including Captain America, The Incredible Hulk, Thor and Iron Man.
"Video games are an ideal medium to showcase the appeal and excitement of our Super Hero franchises," said David Maisel, Chairman, Marvel Studios.
"SEGA is one of the industry's most innovative game developers and we are thrilled to partner with them to bring 'Captain America,' 'The Incredible Hulk' and 'Thor' to the video gaming arena. These franchises represent three of Marvel's most popular characters and lend themselves to captivating game play. We have already seen SEGA's passion for the Marvel Universe through the early development of the 'Iron Man' video game, and we look forward to working closely with them over the next few years to maximize the potential of these franchises in the interactive entertainment space."
Under the expanded agreement, SEGA will develop a title to be based on Marvel Studios' highly-anticipated "The Incredible Hulk" feature film.
Hitting theaters June 13, 2008, the film will return the larger-than-life Super Hero to the roots of the long-running comic series and television show with an all-new action-packed storyline directed by Louis Leterrier of "Transporter 2" fame.
The Incredible Hulk video game will be released in the same timeframe as the film.
Games based on Captain America and Thor will follow, though the timing of those feature film projects, currently in development, has not yet been determined.
"We are excited to broaden our partnership with Marvel, a recognized leader and innovator in the entertainment industry," said Simon Jeffery, President and COO, SEGA of America.
"As SEGA continues to create games that are built from the ground up to appeal to Western audiences it makes perfect sense to work with a powerhouse like Marvel."
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